Full Client Engagement · 3 Systems Built

RISE Advancement

Three AI systems for Hong Kong's only youth hockey development program that places players into Canadian schools. An agent pipeline for school matching, a marketing orchestrator for growth, and a nutrition tracker for athletes — one client, one evolving infrastructure.

The Problem

Three problems, no systems behind any of them

RISE is the only program in Hong Kong that develops young hockey players and places them into Canadian schools with strong hockey programs. Founded by people who went through the pipeline themselves, they know the path works. But running it at scale meant drowning in manual work across three fronts.

Recruitment: Player assessments lived in notebooks. School research was done by hand, one school at a time. Applications were tracked in shared spreadsheets that nobody updated consistently.

Marketing: Content was ad hoc. No publishing calendar, no competitor tracking, no performance analysis. Instagram growth had flatlined.

Athlete health: Nutrition guidance was verbal. Coaches told players to "eat better" with no tracking, no data, no way to follow up.

Player	Position	Academic	Match Score	Top Match	Status
Chen Wei	Forward	3.6 GPA	94%	Ridley College	Interview
Lam Tsz Hin	Defense	3.2 GPA	89%	Upper Canada	Reviewing
Wong Ka Lok	Goalie	3.8 GPA	91%	St. Andrew's	Submitted
Leung Pak Yin	Forward	3.4 GPA	86%	Shawnigan Lake	Interview
Ng Siu Fung	Defense	3.1 GPA	82%	Brentwood College	Reviewing

What We Built

Three systems, one client

We built three systems for RISE that work independently but share context. Each one addresses a different part of the business: finding the right players, growing the brand, and keeping athletes healthy.

01 — Agent Pipeline

Player-School Matching

An agent pipeline that takes player assessments, academic records, and hockey skills, then matches them against a database of Canadian schools. Considers 12+ factors including coaching style, scholarship availability, position needs, and geographic preferences. Coaches make the final call. The agents do the research.

02 — RISE Brain

Marketing Orchestrator

A 6-role AI system where a Strategist plans campaigns, a Scout tracks competitors, an Analyst measures performance, a Campaign Manager schedules content, and a Content Producer drafts variations. An orchestrator coordinates the pipeline so each role feeds the next. Instagram engagement went from 2.4% to 4.2% in the first quarter.

03 — Nutrition Tracker

Athlete Health PWA

An offline-first progressive web app where athletes log meals, track calories and protein targets, and get AI-powered feedback on what to eat more of. Coaches see daily summaries and trends across the whole team. Works without internet — important for kids on the move between training venues and school campuses.

Outcome

From manual everything to three systems running

Three systems where there were zero. Player matching that used to take months of coordination now runs in weeks. Marketing that was ad hoc now has a 6-role AI team planning, creating, and measuring every week. Nutrition tracking that didn't exist now has athletes logging daily with streak data coaches can actually act on.

None of the systems replace human judgment. Coaches make placement decisions. The marketing team approves content before it ships. Athletes and their families decide what to eat. The agents do the research, the analysis, and the repetitive work — so the humans can focus on the decisions that matter.